Draft your tweets on a different platform prior to hitting share. By crafting your tweets separately you will force yourself to proof read the content and improve upon it. This will also allow you to analyze the diversity of your messages. Avoid using tweets that are repetitive throughout the week. Change up your verbiage, messages, and who you are mentioning. If the plan is to send one tweet a day, write all seven messages on a document or spreadsheet before sending a single one. Spreadsheets work nicely because you can keep track of when you send tweets and make notes on the ones that generate buzz. This will help you fine tune your tweets for the future.
Use images in your tweets. The best images are the authentic ones that you take yourself. For example, if you have a happy client or a successful project, snap that image and use it in a tweet. Again, put the image on the doc with a drafted tweet. Take a step further by applying filters and frames using apps like Snapseed, Poptile, or Notegraphy before tweeting. Try to use an image with your tweets at least half the time. Avoid using your logo as a repetitive image. It's ok every now and again, but don't overuse it. Another awesome tool for creating visual interest for your posts is canva.com or spark.adobe.com. These two sites are free to use, pull in Creative Commons images, and allows you to create beautiful social media graphics for your posts. I created the graphic above in canva.com.
Use effective hashtags. Hashtags give tweets context, can increase traffic, and provide more weight to the tweet. A fun way to understand using hashtags is to walk around for a day speaking in hashtags. For example, when you get hungry say, "I'm hashtags hungry. Hashtag pasta, hashtag salad." And while you will drive the people around you crazy, you'll get the idea of hashtags very quickly.
The trick to using the right hashtags however takes a little research. The best way to do this is to follow a few people in your industry on Twitter and see what hashtags are being used. Active users on Twitter will follow certain hashtags. For example, educators who are interested in educational technology follow the hashtag #edtech. Anyone can create a hashtag, but it takes time to build interest and followers in the tag. You will be better off using one that is already trending in your industry. Check out Hashtagify.me to search for trending hashtags in your industry.
Use good Twitter etiquette. I like to call this Twitterquette. If you share a link from someone else's content, make sure you mention that person by using the @ symbol before their twitter handle. This will not only help you build followers, but it's just good manners. This might mean that you take a few extra minutes to dig around on Twitter to find their handle. Simply use the search field and start with their full name. If that doesn't work, check out the page you are sharing. Often times authors will have their Twitter handle on their page somewhere. In today's world, much of the content online gets shared and reshared without ever crediting the correct source.
These tips should get you started in the Twitter sphere. Set aside one to two hours a week just to write, edit, and schedule posts. Need help on scheduling posts? Check out this blog on the best tools for scheduling your own tweets and social media posts. And as always, I'm happy to be your technology concierge for personalized learning experiences to help you use your technology better tomorrow than you do today. Happy tweeting!