Hootsuite works well when posting to multiple accounts. Tweetdeck is amazing for organizing content by columns, participating in online Twitterchats, and keeping up with conversations. Buffer lets you post and schedule your social media as well, but also provides slick analytics to help you understand the effectiveness of your activities.
Check out Audiense to analyze high traffic times during the day for Twitter. Then watch the magic happen. Add spontaneous posts as well during the week to layer your outgoing messages.
By using these methods of tapping into third party applications for social media, you can increase traffic to your company page, build followers, and work smarter not harder. Want to learn more and dig in with me? Contact me at email@example.com. For tips on how to effectively craft your posts click here.